3Q at Streaming Forum Connect 2021
Streaming Forum Connect, a trade show for all streaming pros, ran completely digital again this year and was very well received by the audience. One of the participants was Andrew McCargar, Project Manager at 3Q.
The talk on “Live Streaming in 2021 and beyond” was introduced by Andrew, who introduced the guests and audience to the topic with a presentation. In particular, he compared formats (video chats, video conferences, live streams, etc.) and the associated media (Discord, Zoom, YouTube, etc.). The presentation made it clear that a clear assignment between format and medium is no longer so easy. Andrew emphasized above all that today the strengths and weaknesses of a medium must be weighed up in relation to the format.
Andrew McCargar, Eric Schumacher-Rasmussen, Larry Gale from push.live and Ian Nock from Fairmile West then exchanged views in a round of talks. The four participants, led by Eric Schumacher-Rasmussen, discussed questions about the current state of digital trade shows and events as well as the outlook for the development of streaming and the various streaming providers.
Despite many different views and all the positive developments, however, all participants ultimately agreed on one point: digital events simply do not (yet) replace events 100 percent as we knew them before the pandemic. However, exciting approaches can be observed here, such as the creation of interactivity through live chats or the attempt to create a realistic sound atmosphere through 3D sound.
You can re-watch the key excerpts of the talk “Live Streaming in 2021 and beyond” at the following YouTube links:
Introductory presentation by Andrew McCargar:
Reconsidering Format and Media in the OTT Era
Remote production and the future of live streaming:
Remote Production and the Future of Live Streaming
How the pandemic changed live music streaming:
How the Pandemic Has Affected Live Music Streaming