Content creation with AI - curse or blessing?

Content creation with AI - curse or blessing?

Digitalization is causing uncertainty in many ways. This is particularly evident when it comes to the hype topic of artificial intelligence (AI), which is highly emotionally charged today. Some see AI as the savior of humanity, others are afraid of the imminent superiority of machines. However, both perspectives are not suitable for productively approaching the application of AI in a business context. Anyone who wants to master digitization would be well advised to constructively combine human and machine intelligence. Because when combined, they are more successful than on their own.

The area that benefits most quickly from AI advancements is content development. Companies are increasingly using AI to create content for their blogs, social media channels, presentations, and videos.

But why does the integration of artificial intelligence into content development make sense for corporate communications and what are the benefits of it? A few examples:

Increasing efficiency

The process of content development can be time-consuming and resource-intensive. With AI-driven tools, relevant content can be automatically generated and curated, minimizing manual effort. AI-based tools are able to compile and analyze data from various sources in a short period of time. Various content can be created on the basis of this data. Here you can also tell the AI which writing style it should use and which target group the content is aimed at. In this way, anything from humorous video content to professional blog posts can be written by AI. So the main advantages are obvious:

1. quick content research
2. rapid content creation
3. rapid creative idea generation

‍Although AI offers many benefits, there are also some drawbacks. Since the content is created by a computer and not by a human, it often lacks the personal touch that comes with writing manually. In addition, the texts should always be checked for grammar, spelling and, above all, for facts. AI rarely cites the sources to which it relates. Therefore, the accumulated knowledge should always be reviewed and checked for technical accuracy.

Real-Time Optimization

With the help of AI, companies can optimize their corporate live streams in real time. By monitoring and analyzing audience behavior, AI algorithms can provide valuable insights and make recommendations to improve content and presentation. As a result, companies will be able to respond more specifically to viewers' needs and interests and continuously improve the live stream experience.

translation

In a globalized world, it is crucial for companies to communicate their message across language barriers and ensure accessibility. AI can subtitle live streams almost in real time and translate them into different languages, making it easier than ever for you to reach a wider international target group. This saves time and resources.

Transcription and subtitling

Manually creating transcriptions and subtitles for live streams is time-consuming and prone to errors. AI-based solutions can automate this process by turning speech into text and generating subtitles in real time. This improves the accessibility of live streams and allows viewers with hearing disabilities to easily follow the content.

video editing

AI-powered video editing software allows streamers to edit their videos quickly and easily without having to manually select cuts and transitions between scenes or manually add effects. In addition, these tools can analyze user data, such as viewing habits and response times, to determine which types of videos are more relevant to viewers.

You work better with the right tools

To take advantage of artificial intelligence for your content, you don't necessarily have to pay a lot of money. Some tools are completely free or at least offer a free version and a free trial period. Here is a brief overview of some recommended solutions:

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AI tools for your content creation

Click on the individual links below

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If you'd like to learn more about which AI-powered modules 3Q offers, feel free to ask us.