What is multi-channel streaming?

Multi-channel streaming is the simultaneous transmission of live video content on more than one platform. It is also known as multi-streaming or simulcasting. If you are streaming on your YouTube channel and at the same time decide to stream the same content on your Facebook profile, this is multi-streaming.

For most content creators, it is very relevant that you are present on multiple channels in order to reach all target groups. The challenge: You either sacrifice a large chunk of time to broadcast the same content multiple times or you don't reach a part of your audience if you only stream on one platform. With multi-channel streaming, you can set up a single stream to be broadcast on multiple networks simultaneously. This multiplies your video views for the same amount of work.

Why should you use multi-channel streaming?

• With multi-streaming, you save time and you don't have to worry about the bandwidth required to upload live video
• You reach your audience on the platforms they prefer
• You increase your chances of being discovered online
• You can stream simultaneously on major and niche platforms, reaching your core audience but also expanding your reach to new audiences
• If your broadcast is cancelled on one platform due to technical issues, you are still live on other platforms

Streaming to multiple websites opens up numerous opportunities for content creators. Whether you want to reach new audiences or stay in touch with specific topics from an existing audience on their favourite platforms, multi-streaming can help you achieve this goal.

Inclusion with multi-audio support

To reach a global audience and improve the viewer experience, it's important to optimise international media delivery and localise content. Adding multiple audio tracks is a great way to reach your audience around the world. This way, you offer your users the opportunity to consume content with an audio track in their own language, resulting in better interaction and a richer experience.

You can easily localise by creating subtitles and translating them into multiple languages with AI-based transcription functionality. With multi-audio support, you can add multiple audio languages to your video stream output.

Avoid wasting valuable time and resources setting up expensive and complex services to manage your end-to-end video processing. Tap into new audience segments around the world and delight them with the ability to choose their preferred audio language with multi-audio support.

Multi-streaming is simple. It doesn't require much more effort than normal live streaming. All you need to do is define your streaming channels, use a multi-streaming solution like 3Q's and then go live.

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